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ランキングと口コミで探せるグルメサイト
グルメキュレーションサイト
毎日の外食が楽しくなるグルメ情報
日本一自由なブランディングコンサルタント
渡辺シンスケです。
先日は定期的に行かせていただいている
髙橋 謙太郎
へ訪問。
大将の名前が店名になってるところからも
もうすでにわかると思うんですが
このお店、イマジネーション豊かすぎます
ネタの一個一個も
「この人は鮨マニアなのかな」
と思うくらい、
研究して良かった成果を
発表しています、みたいな
提供だなって感じています。
なので
「こんなのお鮨になります？」
というようなお鮨もいっぱい出てきます。
とはいえレギュラーがいないわけではなく
ノドグロのご飯や、
手で持ったらなかなか熱い
うなぎの手巻き寿司などなど
スタメンもちゃんと健在です。
何回訪問しても
毎回驚きがある
髙橋 謙太郎
おまかせでの予約になって
さらに予約困難度が
上がった気がしますが
なんとかしてまた行きたい限りですね。
ブランディングは
良いように見せる
儲かってるように見せる
ではありません。
差別化して
記憶に残ってもらうことが
ブランディングです。
お鮨は正直
ブランディングが
難しい分野だと思います。
なぜかというと
高級、美味しいのが当たり前だからです。
ということは
ギャップを作りにくいので
ギャップでブランディングするのは
難しいです。
でもここは・・・
店名からして記憶に残りますよね笑
それもブランディングです。